Reduce Your Direct Mail Fundraising Costs and Attrition Rates with NCOA
By Alan Sharpe, CFRE What would you do if I broke into your office at midnight, sat down at your computer, and jumbled the mailing addresses of 1,200 of your current donors so they became...
View ArticleIs Your Returned Mail Costing You $481 a Piece?
By Alan Sharpe, CFRE You have a costly problem with returned mail. All non-profit organizations do. You mail perfectly nice letters to donors who have supported your cause for years, and then, one day,...
View ArticleWhy You Will Lose Donors Today, Guaranteed
By Alan Sharpe, CFRE What does your charity have to do to guarantee that some of your donors will stop giving today? Nothing. You are going to lose donors today whatever you do. Or don’t do. Donor...
View ArticleHow to Get a Second Gift from a New Direct Mail Donor
By Alan Sharpe, CFRE If your charity is at all typical, you will lose 65% of the donors you acquire by direct mail in the first year alone. In other words, only 35% of the donors you acquire through...
View ArticleAnswer the Only Question Donors Have and You’ll Raise More Money Fundraising
By Alan Sharpe, CFRE Your donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And...
View ArticleHow Angry Are Your Donors With You? Take this Quiz and Find Out.
By Alan Sharpe, CFRE Have you upset one of your donors recently? Just how mad do you suppose they are at you, on a scale of 1 to 10? Take this quiz and find out. 1. Your major gift officer met a donor...
View ArticleThe Art and Science of Keeping a Direct Mail Donor
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal...
View ArticleHow to Create Compelling Direct Mail Fundraising Envelopes
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more...
View ArticleGet Paid for Your Fundraising Expertise by Writing for Expert Fundraiser
Want to get paid twice for being a fundraiser? Write for Expert Fundraiser. Alan Sharpe, our publisher, is ready to pay you a one-time flat fee or an ongoing royalty for putting your knowledge of...
View ArticleRegister for these 10 Fundraising Telephone Seminars in May 2012
Expert Fundraiser is offering 10 telephone seminars during the last week of May, 2012.Each session is 90 minutes and includes time for questions. You canparticipate from anywhere in the world that has...
View ArticleHow to design your fundraising letter for maximum response
In the last newsletter we extolled the virtues of long copy. This newsletter will go over a few design guidelines that will help ensure your long copy gets read. And that in a nutshell is the sole...
View Article11 more design tips for maximum response
Last time we looked at how to design your fundraising letter for maximum response. This time we’ll look at a few other aspects of design in the fundraising package that will help you achieve maximum...
View ArticleThe answer is “the list, the list and the list”. Can you guess the question?
If you said: “What are the three most important things in fundraising” you are correct! In real estate it’s location, location, location. In fundraising it’s list, list, list. You can have brilliant...
View ArticleWhy You Will Lose Donors Today, Guaranteed
By Alan Sharpe, CFREWhat does your charity have to do to guarantee that some of your donors will stop giving today? Nothing. You are going to lose donors today whatever you do. Or don’t do. Donor...
View ArticleHow to Get a Second Gift from a New Direct Mail Donor
By Alan Sharpe, CFREIf your charity is at all typical, you will lose 65% of the donors you acquire by direct mail in the first year alone. In other words, only 35% of the donors you acquire through...
View ArticleAnswer the Only Question Donors Have and You’ll Raise More Money Fundraising
By Alan Sharpe, CFREYour donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if...
View ArticleHow Angry Are Your Donors With You? Take this Quiz and Find Out.
By Alan Sharpe, CFREHave you upset one of your donors recently? Just how mad do you suppose they are at you, on a scale of 1 to 10? Take this quiz and find out. 1. Your major gift officer met a donor...
View ArticleThe Art and Science of Keeping a Direct Mail Donor
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal...
View ArticleHow to Create Compelling Direct Mail Fundraising Envelopes
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more...
View ArticleWhy Mail and the Telephone Still Rule
The electronic world offers tremendous opportunity, but let’s not forget about the basics . . . There is no doubt – email, web sites, social media and all the other tools of the electronic world have...
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